Anthony Russell Jerry

Venture: Cultural Media Archive

Seed Lab Cohort: 2021/2022

Impact location: National/ US

Organization Structure: Nonprofit


Create an interactive archive to address citizenship, ethnic, and social/emotional learning needs through customized education services for middle and high schools in California.

The archive enhances the live classroom space by offering access to a unique and always growing set of real-life narratives and case-studies. It utilizes a social science approach to provide a service that is specifically designed for youth education. The goal of the Cultural Media Archive is to create a safe-space for trauma relief and for dialogue and learning without relying on students’ personal experiences.

The Cultural Media Archive has already developed a working prototype of its teaching and learning archive. Currently it focuses on finalizing and testing the education programs. 


Anthony Jerry is the founder and Executive Director of Cultural Media Archive, a Riverside based non-profit focused on creating a vehicle for the public expression of youth voices and experiences of marginalization. 

Watching his two teenage boys and their friends navigating conversations around racism, ethnicity, social justice, discrimination etc, both at home and at school, Anthony started looking for new ways to approach these topics. While there are academic tools which tackle such issues in the school setting, many of them do not provide real life stories and experiences thus making it hard for a young audience to connect at a more personal level.       

Anthony is a US Navy veteran with broad experience in the field of education, both at the college and K-12 level. His professional interests center on issues of citizenship, racial and ethnic discrimination, the experiences of underserved communities in education, methodologies for applied anthropology and social sciences, and social entrepreneurship. 

Anthony Jerry is an assistant professor of Anthropology at the University of California Riverside. He earned a PhD in socio-cultural anthropology from the University of Illinois Urbana Champaign as well as an MA in Applied Anthropology from San Diego State University and an MBA from the A. Gary Anderson School of Management.

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