Venture: Get in Motion Entrepreneurs
Seed Lab Cohort: 2021/2022
Impact location: Inland Empire, California
Organization Structure: Nonprofit
IDEA & ENTERPRISE OVERVIEW:
Provide Spanish language online business support to low-income Latino aspiring and existing entrepreneurs in Coachella Valley, California.
Because of the lack of understanding of local systems and processes, the Latino community in the US keeps missing opportunities to improve their livelihoods and break the poverty cycle. Get in Motion Entrepreneurs aims to support aspiring and existing Latino entrepreneurs by providing up-to-date business-related information, training and programs in order to establish and grow successful businesses.
Get in Motion Entrepreneurs has served over 5,000 entrepreneurs over the last 10 years.
Armando Ehrenzweig is the founder of Get in Motion Entrepreneurs. Born in Mexico, Armando has experienced first-hand many of the challenges the Spanish speaking entrepreneurs in the US are facing as they are trying to launch and grow their businesses. As a budding entrepreneur struggling to make his ventures grow in 2000, Armando quickly learned that there were not enough Spanish business-related programs. For many Latino immigrants like him who are relying on their entrepreneurial skills to make ends meet and improve their livelihoods, the lack of access to business technical skills in their native language is a major barrier.
A serial entrepreneur, Armando has developed numerous enterprises and supported in various capacities budding and established Latino entrepreneurs in the US, as well as Central and South America.