Jordan Norris & Alex Hardin

Venture: Jaded Romance

Seed Lab Cohort: 2023/2024

Impact location: California

Organization Structure: For profit (2024)






Jordan Norris is the co-founder of Jaded Romance, (along with Alex Hardin) a fashion  venture dedicated to reducing waste by upcycling materials. As a brand and social entrepreneur, Jaded Romance’s work centers on addressing issues of fast fashion and throwing away perfectly good clothing. Our passion for social impact was sparked by our genuine experiences as a consumer in the fashion industry. Seeing so many brands focused on profit versus quality, we wanted to provide an affordable option for individuals who still want to dress unique and be eco conscious

Jordan Norris served in the U.S. Navy as a corpsman for the past 6 years. He is originally from a small town called South Bend, Indiana. But has now recently moved to Los Angeles.



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