LaTasha Gooch

Venture: Jayden’s Joy

Seed Lab Cohort: 2023/2024

Impact location: California

Organization Structure: For profit (2024)



Jayden’s Joy is on a mission create joyous moments and inclusive environments where children with food allergies and their families can learn and celebrate freely. 

We envision a world where food allergies do not represent a barrier and every child’s unique abilities are supported, cherished, and celebrated.

Jayden’s Joy is on a dual mission to make a positive impact in the lives of children facing food allergies and their families, supporting them in their unique health journeys. Through our commitment to recreating traditional baked goods without harmful ingredients and offering a learning environment where children can thrive, Jayden’s Joy strives to cater to the needs of those with dietary restrictions and their loved ones. 

At Jayden’s Joy, our mission is rooted in care, inclusivity, and the joy of providing safe and wholesome solutions for both the culinary and childcare needs of our community.


LaTasha Gooch is the founder of Jayden’s Joy. Located in Lake Elsinore, California, Latasha’s journey as an entrepreneur began at the needs of her son, Jayden. Because of his food allergies and the limited access to alternatives, she started her first small business selling sweets free of the major 8 food allergies. From there, her entrepreneurial spirit only grew stronger. After completing her Masters degree in Public Health, Latasha founded her first coaching initiative for moms that focused on sustainable home solutions.



Share this page

Before creating the account, please answer the following questions. These will help us to personalize exclusive content and updates to best suit your organization's needs.