Better Stories Lead to Bigger Dollars: Communicating Your Impact through Ethical Storytelling

2024 Caravanserai Project Webinar Series

Date: May 31st, 2024

Time: 9:00 – 10:30 AM PST

Location: Virtual

In this dynamic session, we will dive deep into the art and science of ethical storytelling. Over the course of 60 minutes, our expert presenter Kristen Caloca will guide you through a comprehensive exploration, covering everything from the foundational principles of ethical storytelling to practical strategies for implementation.

Discover the transformative power of:

🌟 Understanding the fundamentals of ethical storytelling: Learn the core principles that underpin ethical storytelling practices, ensuring that your narratives are rooted in authenticity and respect.

🌟 Shifting language and visuals for impact: Explore techniques for crafting compelling narratives that resonate with your audience and drive meaningful engagement.

🌟 Centering lived experiences in stories: Harness the power of personal narratives to humanize your organization’s work and connect with stakeholders on a deeper level.

🌟 Integrating ethical storytelling as an organization-wide practice: Gain insights into how to embed ethical storytelling principles into your organization’s culture and operations.

🌟 Crafting an equity-driven policy for ethical storytelling: Take steps towards developing a comprehensive policy framework that prioritizes equity, inclusion, and ethical integrity.

🌟 Best practices in media consent forms: Ensure that your storytelling practices uphold the highest standards of ethical conduct and respect for individual rights.

🌟 Collaborative approaches to ethics policy creation: Learn how to engage stakeholders in the process of co-creating ethics policies, fostering a culture of transparency and accountability.

Following the presentation, engage in a dynamic Q&A session where you can seek clarification, share insights, and learn from your peers. Then, take advantage of our office hours, where individual coaching will be available for nonprofits seeking guidance on adopting ethical storytelling practices.


Kristen Caloca, Vice President, Cause communications

Kristen Caloca is a seasoned social impact communications leader and strategist with more than two decades of experience working on society’s most pressing issues. She co-leads programs and strategic partnerships at Cause Communications, a woman and LGBTQ-led nonprofit that uses the power of communications to advance issues and causes for positive social change. 

Kristen’s expertise spans public affairs, media relations, crisis communications, messaging, strategic communications planning, capacity building, and public relations. For more than two decades, she has counseled executives in for profit, nonprofit, and government sectors across the U.S. on using communications as strategy to drive impact at the organizational level. She carries additional expertise in issue areas including family and child welfare, domestic violence, health equity, mental health, faith-based initiatives, and energy and the environment.

She divides her time between offices in the Inland Empire and Los Angeles at the California Endowment’s Center for Healthy Communities.

Learn more about Cause Communications.

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